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Diversity in Advertising

Diversity in Advertising

Broadening the Scope of Research Directions

  • Edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt
This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from...

Published February 23rd 2004 by Psychology Press (formerly published by Lawrence Erlbaum Associates).

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Sports Marketing and the Psychology of Marketing Communication

Sports Marketing and the Psychology of Marketing Communication
  • Edited by Lynn R. Kahle, Chris Riley

Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area.

It presents sports marketing in a...

Published February 10th 2004 by Psychology Press (formerly published by Lawrence Erlbaum Associates).

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Employing Bureaucracy

Employing Bureaucracy

Managers, Unions, and the Transformation of Work in the 20th Century, Revised Edition

  • By Sanford M. Jacoby
Deftly blending social and business history with economic analysis, Employing Bureaucracy shows how the American workplace shifted from a market-oriented system to a bureaucratic one...

Published February 3rd 2004 by Psychology Press (formerly published by Lawrence Erlbaum Associates).

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Leader Development for Transforming Organizations

Leader Development for Transforming Organizations

Growing Leaders for Tomorrow

  • Edited by David V. Day, Stephen J. Zaccaro, Stanley M. Halpin
This book examines numerous topic areas that are considered to be especially relevant for making a strategic leader development investment. The topics covered are areas...

Published January 22nd 2004 by Psychology Press (formerly published by Lawrence Erlbaum Associates).

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Call Centre Work

Call Centre Work

Smile by Wire, A Special Issue of the European Journal of Work and Organizational Psychology

  • Edited by Christian Dormann, Fred R.H. Zijlstra
In our current 'service economy' delivery of services is a major task for industry. Organizations are looking for ways to be accessible to their customers,...

Published January 8th 2004 by Psychology Press.

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Resistance and Persuasion

Resistance and Persuasion
  • Edited by Eric S. Knowles, Jay A. Linn
Resistance and Persuasion is the first book to analyze the nature of resistance and demonstrate how it can be reduced, overcome, or used to promote...

Published December 1st 2003 by Psychology Press (formerly published by Lawrence Erlbaum Associates).

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Managing Uncertainty in Organizational Communication

Managing Uncertainty in Organizational Communication
  • By Michael W. Kramer
In this book, Michael W. Kramer applies uncertainty reduction theory (URT)--a key theory in current communication scholarship--to the context of organizational communication. Examining URT and...

Published December 1st 2003 by Psychology Press (formerly published by Lawrence Erlbaum Associates).

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Training Nonhuman Primates Using Positive Reinforcement Techniques

Training Nonhuman Primates Using Positive Reinforcement Techniques

A Special Issue of the journal of Applied Animal Welfare Science

  • Edited by Mark J. Prescott, Hannah M. Buchanan-Smith
This special issue illustrates benefits to animals from positive reinforcement training (PRT) and--depending on the setting--to scientists, animal care staff, veterinarians, and in the case...

Published November 1st 2003 by Psychology Press (formerly published by Lawrence Erlbaum Associates).

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Contemporary Consumption Rituals

Contemporary Consumption Rituals

A Research Anthology

  • Edited by Cele C. Otnes, Tina M. Lowrey

Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies....

Published October 1st 2003 by Psychology Press (formerly published by Lawrence Erlbaum Associates).

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Dignity at Work

Dignity at Work

Eliminate Bullying and Create and a Positive Working Environment

  • By Pauline Rennie Peyton
Bullying in the workplace is now a recognised problem, and a cause for major concern. Victims stand to lose their self-esteem, their health and...

Published September 25th 2003 by Routledge.

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